Transit Media Advertising
Transit media is an imperative advertising strategy for your business’s growth and development. Though there are several media of advertising, the transit media is considered the most engaging as it attracts customers on the move, increasing brand reach and visibility.
When you think of transit media advertising, the first thing that comes to your mind is a bus or cab branding. These vehicles are always on the move in the city and out of it. They can therefore easily carry any brand’s message around the city to unexpected parts. This is quite a wide reach and one can easily grab a lot of eyeballs.
With the right transit advertising, you can cover swathes of the city you never expected. Also, it’s a very cost-effective form of advertising which can certainly help you in the long run. As always, it needs to be done properly for it to be perfectly effective.
Bus Branding 
Cab Branding 
Canter Activity "Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine to protect their horseshoes."
- Don Tapscott and Anthony D. Williams
Bus Branding
Bus advertising is a cool way of advertising on AC as well as non-AC buses. It not only makes use of the space efficiently but also reaches an audience you would never expect. Hence, when you think of this in terms of reach, the result is manifold.
Bus branding is a great way to get your message across to a wide audience. While you may have no control over who the audience is, this kind of branding targets each and every one. It also happens to be a very cost-effective advertising technique.
If conducted perfectly, this marketing avenue can be used to build brand visibility, and awareness and boost your business activity. AC / Non-AC Bus Branding is an effective medium that helps you extend your reach, regardless of age, gender and occupation.
Benefits include -
- No demographic boundary
- Increased exposure
- Cost-effective advertising
- High Recall value
- Internal & External Branding options provided
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Cab Branding
Cab Branding is one of the oldest forms of transit advertising mediums that still holds maximum popularity among businesses. It is one of the best forms of advertising to raise awareness and promote services and products. Some of the key benefits include -
- Highlights your brand/products/services
- Cost-effective advertising
- Grabs maximum attention
- Eye catchy and engaging
- High Reach
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Canter Activity
Canter or mobile van advertising is one of the most common types of advertising that catapults engagement and interaction. It is a value-for-money type of advertising that helps you boost your ROI, brand awareness and customer retention. Some of the benefits include -
- Reaches beyond boundaries
- Has control over marketing
- Subtle yet impactful advertising
- Cost-effective advertising
- Targeted Customer Engagement.
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"Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine to protect their horseshoes."